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Improved Diets for Vegetarian Dogs
Press Release - 5 July 2004
Dog owners preferring a vegetarian food for their pets can now tickle their palates with an enhanced range of tasty, palatable and easily digested new products. This summer, the leading vegetarian dog food, Happidog, is being relaunched with new and improved formulations, supported by new brand image and packaging.
First produced 24 years ago, Happidog is the most established vegetarian dog food in the UK. It has a strong following among owners opting for a high quality vegetarian dog food. It is also highly recommended for dogs with sensitive digestions, skin problems or suspected allergies to meat.
"Both the Happidog Crunchy Nugget and Happidog Traditional Flake products use only natural, healthy and wholesome ingredients and are free from any artificial colours and preservatives," says Happidog manager Rob Steel.
Crunchy Nuggets contain a finely tuned nutritional balance of ingredients including pasta, rice and vegetables for added taste. Profeed, a natural prebiotic, and organic herbs have been included to aid digestion and palatability.
"Our team of nutritionists have developed Happidog products to give dogs a complete, nutritionally balanced alternative to meat based products, providing all the nutrients they require for an active, healthy life from vegetarian sources," adds Mr Steel. "We are confident that dog owners will support our message that 'A Happidog dog is a Healthy dog'."
Suitable for all adult dogs, Happidog is recognised as the original vegetarian dog food and is approved by The Vegetarian Society and the BUAV under their '.no animal testing' pet food standard. In addition, an environmentally friendly approach has been taken in the marketing and packaging of Happidog by using recycled paper and materials.
Both Flakes and Nuggets are available in 2.5kg and 15kg pack sizes through pet shops and health food outlets, or by mail order directly from Happidog. More information is available from the new Happidog web site, or by contacting 0800 0182955. |
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